To become the most valuable brand in the financial services in Bangladesh creating long-lasting value for our stakeholders and above all for the community we operate in by transforming the way we do business and by delivering sustainable growth.
We will deliver service excellence to all our customers, both internal and external.
We will ensure to maximize shareholders' value.
We will constantly challenge our systems, procedures and training to maintain a cohesive and professional team in order to achieve service excellence.
We will create an enabling environment and embrace a team based culture where people will excel.
We passionately drive customer delight.
We use customer satisfaction to accelerate growth.
We believe in change to bring in timely solution.
We share the business plan.
We encourage two way communications.
We recognize achievements, celebrate results.
We care for each other.
We share learning/ knowledge.
We empower our people.
We know our roadmap.
We believe in 'continuous improvement'.
We do not wait to be told.
We say what we believe in.
We respect every relationship.
We do not abuse information power.
RESPONSIBLE CORPORATE CITIZEN
We are tax-abiding citizen.
We promote protection of the environment for our children.
We conform to all laws, rules, norms, sentiments and values of the land.