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EBL: At a Glance
The Story of EBL: Creating Value through Innovation
We have turned 25 in August 2017. This is by any measure a great milestone in the life of a company. This demands retrospection, taking stock of what has been achieved and setting eyes on future.

The world of business is changing fast and in fundamental ways. The future is on us faster than expected. It is difficult to predict what lies ahead and getting prepared for future course of action. Every day we experience rapidly evolving customer needs, faster leveling of competitive advantage, greater regulation, and ever-changing nature of technology and risk. The greatest challenge is coming from the frontiers of tech innovation.

In this constantly changing business environment, we pursue efficient cost management, promote consistent productivity gains through seamless coordination between business functions, and focus our attention on widening our banking horizon to deliver sustained growth.

To survive and also to sustain in this ever changing business environment it requires not only leveraging on core competencies, but also thinking out-of-the-box and bending and redefining horizons. With already successful operation in Hong Kong, a foothold in Myanmar, and windows soon to be opening in Guangzhou, China and Kolkata and Guwahati in India, we are widening our banking horizon to become a regional bank.

Our business is founded on ethos of leveraging strengths, rising to the challenges of the volatility of markets, pursuing best corporate governance and having a culture of best processes and consistent improvement. Having the ability to adapt to changes is our core competence and strength for a balanced growth. Our State-of-the-art IT solutions is one of the key sources of our strength. The PCIDSS certificate of compliance that has been awarded to us in 2016 and reaffirmed last year by world's most renowned cyber security leader NCC Group of UK is a tell-tale indication of our emphasis on security of our cards in the market.

Another key area of our core strength is our corporate governance. Effective corporate governance in accordance with high international standards is of paramount importance to Eastern Bank. Our system of corporate governance provides the basis for the responsible management, transparency of processes and compliance to regulatory bodies with a focus on sustainable value creation. Our continuous effort to adopt and adapt to international best practices in corporate governance has been recognized by Institute of Chartered Secretaries of Bangladesh (ICSB). We have got recognition for last three consecutive years at the ICSB National Award for Corporate Governance Excellence award.

Our relentless effort to upgrade and update on every account of standardization is reflected in our Operations department's recent ISO 9001: 2015 certification.

The third source of our strength is service excellence. In retail banking we are now regarded as a leader in the market. The Singapore-based Asian Banker Awards for Excellence in Retail Banking found our performance as a retail bank at par with the best in banking. We have been awarded with the Best Retail Bank in Bangladesh accolade for the last five consecutive years since 2013.

The rating by a top global agency like Moody's in March 2016 was a high point in our journey to excellence. Moody's has assigned us Ba3 rating with stable outlook. EBL is the first company in the country to achieve this commendable feat. Moody's has also vested their confidence in us for the second year this year by reconfirming Ba3 ratings with stable outlook.

In 2016 the jury of Euromoney Awards for Excellence conferred the Best Bank in Bangladesh for its professionalism, prudence, and growth. It also referred EBL's depleting NPL ratio as mark of health. We have repeated the performance in 2017 by winning Euromoney Best Bank in Bangladesh award for the second consecutive year.

We have in our silver jubilee year also won all major national and international awards including Best Corporate and Investment Bank accolade from Asiamoney and Best Bank in Bangladesh by FinanceAsia.

Our CRISL credit rating has also bettered this year as we were upgraded one notch up from AA to AA+. All in all, this all-round performance sums up our passion for performance and hunger to better our ratios consistently and sustainably.
EBL logo: A Promise of Service Excellence
Introduced in 2003, the tri-colour mnemonic of Eastern Bank Limited (EBL) signifies vibrant colors of the sun, the sky and the earth. The logo radiates a sense of youthfulness. The concept of putting the vibrant shade of yellow on extreme right is to depict the sun as the source of all energy to our life and existence. The design of the tri-color flow is supported by a well-defined brand personality highlighting unique characteristics of EBL, its passionate, precise, confident and agile mind. The final element in the logo design is the brand promise, 'Simple Math' which declares the promise of service excellence and hassle-free world-class banking.
Adapting to Changes
The world of business is changing fast and in fundamental ways. Every day we experience rapidly evolving customer needs, faster leveling of competitive advantage, greater regulation, and ever-changing nature of technology and risk.

In this constantly changing business environment, we pursue efficient cost management and promote consistent productivity gains through seamless coordination between business functions to deliver sustained growth. As a good corporate citizen we believe that our paramount responsibility to society and to our stakeholders is to be there in good times and bad times.

Our business is founded on ethos of leveraging strengths, rising to the challenges of the volatility of markets, pursuing best corporate governance and having a culture of best processes and consistent improvement. Having the ability to adapt to changes is our core competence and strength for a balanced growth.

For us making changes is a way of life.
The Chemistry of Success
Our business is founded on core values of service excellence, openness, and trust and culture of best processes and consistent improvement. We provide high quality - advice - and - first-class - service with absolute integrity and teamwork.

Our customers are at the center of everything we do. At EBL we believe that by only providing - sustainable - benefits for our customers can we create sustainable value for our shareholders. In order to drive value for shareholders our strategy is to putting long-term success over short- term gain. We also value corporate governance and foster innovation by valuing intellectual capacity of our people.

Winning ICSB National Award for Corporate Governance Excellence for two years on the trot was of great symbolic significance to our journey to create a culture of highest standards of integrity in everything we say and do. This reflects on our consistency in value creation. As a strong believer of sustainable growth, principles of good corporate governance are embedded in the core values of EBL.

At EBL we give utmost importance to key parameters of corporate governance such as board system and its independence, function of board sub-committees, fair financial reporting, disclosure and compliance, and consistency of shareholders value enhancement. All our banking activities center on these key principles of good governance.

The ICSB award is recognition to our commitment to corporate governance by the professional body of chartered secretaries of the country. An organization that sticks to high standard of corporate governance is most likely to withstand calamitous events of the market. We have navigated well through the rough waters of low investment and slow growth of the past couple of years because of our flexibility to adapt to changes. We drew our strength from our culture of sound corporate governance.

If corporate governance is the bedrock of our strength, then the capacity to innovate is the engine of growth. To involve every one of the organization within the process of innovative thinking, we established a capacity enhancement center for EBL called Nest. The cozy and unconventional setting of the center is designed to inspire to think out-of-the-box. Apart from regular brainstorming meetings, the center hosted lectures by luminaries of the society including governor of central bank of Bangladesh Dr. Atiur Rahman to talk about management, leadership, and innovation.

Customer interaction happens most in retail banking and thee is a saying that, 'retail banking is all about details.' In other words, in retail banking every little thing carries enormous significance. In retail banking our motto is to deliver true value by understanding and serving our clients' needs best. It is also about connecting with them emotionally. Understanding the lifestyle needs of customers holds key to success in consumer or retail banking. Over the past few years our effort has been to understand not just banking needs of our customers, but also their lifestyle needs. Our innovation and growth in consumer banking brought international laurels including four consecutive win at the Asian Banker's International Excellence in Retail Financial Services Awards 2016. The gala event in Singapore brought together 200 senior bankers from award-winning financial institutions from 29 countries across Asia Pacific, the Middle East, Central Asia and Africa. The Asian Banker through this award recognizes the efforts of financial institutions of regions in bringing superior products and services to their customers. The award program, refereed by prominent global bankers, consultants and academics, is considered to be the most prestigious of its kind.

In a few areas our leadership is undisputed: aviation financing is one such area. With innovative and tailor-made financial solutions, EBL has curved a niche for itself in aviation financing in Bangladesh. Over the past one decade excellent track record, special products, and the ability to innovate and keep pace with the fast changing world have made EBL the undisputable market leader in aircraft financing in the country. From financing Boeing purchase for national flag carrier to financing private sector airlines to helicopter import, EBL has made its mark in almost all areas of aviation industry.

Our strong footprint in aviation owes much to our deep understanding of the industry and product range, which includes working capital finance, pre-delivery payment financing, syndicated long term commercial loan, syndicated project finance, structured LC and trade finance for aircraft/helicopter import.

EBL played a catalytic role in transforming the country's private sector aviation industry and helped it take off the ground. The most recent feather in our cap has been USD 16,580,000 to Novo Air for purchasing three ATR aircrafts.

For merchants we have just introduced the most reliable and robust payment gateway of the country called EBL Skypay. This gateway is being backed by MasterCard Payment Gateway Services (MPGS) providing multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. Advanced technology from MPGS enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels with the security and confidence of tools tailored to meet exacting and expanding business needs.

We will continue to do everything we can to live up to the trust our customers place in us. We understand that there is still a great deal to be done to deliver the brand we have built together with our customers towards the sustainable success of Eastern Bank.
Living the brand: Engagement of People
With increasingly fierce competition in the market place, attracting, retaining and nurturing the best talent has never been more important to EBL. In an environment of rapid change, our aim is to be an attractive employer by boosting the innovative potential of - our - staff - through 'people engagement' initiatives. -

While we are embedding our values and beliefs in recruiting and onboarding processes as well as in development activities, we are also focusing on scouting latent talent in our employees through creative engagement programs.

We have a well-defined Human Resource policy of 'The right talent at the right place', which encompasses cultural transformation, diversity and inclusion to foster leadership and talent management. Our aim is to recruit and retain the best, most highly talented employees to secure our future and contribute to the human capital development of the banking industry.

For us our employee is the most valuable asset of the company. Employee engagement is, therefore, at the top of all our agenda. Nurturing future leaders, scouting talents, encouraging creative pursuits among the employees make EBL an exciting place to work with zest and passion.
Consistency is the key
A strong supporter of sustainability principles, EBL fared well in 2015 compared to those of peer banks, but fell short to its own standard. Bank's credit registered a growth of 10% at year-end (EBL's major lending concentrated on corporate clients with a share of around 73% and retail and SME together constitute the rest 27% of the loan portfolio). Lower credit demand pushed the bank to invest a sizeable amount of lendable funds to govt. treasury securities, which produced lower return than corporate credit. As a result, the negative growth of Net Interest Income (by 12 percent) was more than compensated by a positive growth of investment income (18 percent) which eventually resulted in a 3 percent growth of Operating Income. Operating profits reduced by 3% in 2015 mainly due to a loss realized on sale of quoted shares against which full provision was made earlier and increase of operating expense by 12%. However, tax provision during the year reduced by 29% than that of last year due to reduction of corporate tax rate (by 2.5%), increased volume of loans written off (an allowable expense by tax authority) and tax exempted income which eventually increased profit after tax (PAT) by 23% or BDT 491.71 million in 2015.

With our whole hearted efforts NPL ratio of the bank reached at 3.27 percent (4.36 percent in 2014) at the end of the year. We are not complacent with less than half NPL ratio of the industry average and believe we can contain our NPL below 3 percent by the end of 2016 by revisiting our business strategy.
Our values and beliefs guide our behavior
We conduct our business with the utmost integrity to create long-term value for our shareholders, customers and nurture the best talent. We maintain an unwavering focus on serving our customers effectively. At the same time, we work constantly to improve our processes and encourage accountability and entrepreneurial drive. We drive value for shareholders, customers, and employees by putting long-term success over short-term gain. We place our customers at the core of our organization and that is our way of earning our clients' trust. In 2016, we won the Asian Bankers' Best Retail Bank in Bangladesh for the fourth consecutive year for our sustained growth and product innovation.
We value engagement of people and foster innovation
At EBL, we adhere to open communication policy: we invite, provide and respect challenging views. In 2015, we gave this culture of open communication policy a formal platform to channel free flow of new ideas. To involve every one of the organization within the process of innovative thinking, we established a capacity enhancement center for EBL called Nest. The cozy and unconventional setting of the center is designed to inspire to think out-of-the-box. Apart from regular brainstorming meetings, the center hosts lectures by luminaries of the society to talk about management, leadership, and innovation. Former Governor of central bank of Bangladesh Dr. Atiur Rahman and Chairman of ACI Limited M Anis Ud Dowla, visited the center in connection with the lecture program and shared with the senior management of EBL their stories of life how those impacted their lives and shape their careers. We firmly believe that every human being is endowed with immense potential and to foster the potential in our employees we have initiated annual employee photography contest in 2012 and music talent hunt in 2014. Our annual calendar gets its contents from the best twelve photographs taken by our colleagues and juried by renowned photographers of the country. Music talent hunt called 'Esho Mili Surey Surey' created much excitement among our employees. A panel of independent jury picks up the best five singers for the finale through several audition rounds. At EBL, we are for pursuing lasting performance by developing, nurturing and investing in the best talent, and encouraging them to express themselves.
Corporate governance deep rooted in our culture
At EBL we give utmost importance to key parameters of corporate governance such as board system and its independence, function of board sub-committees, fair financial reporting, disclosure and compliance, and consistency of shareholders value enhancement. All our banking activities center on these key principles of good governance.

As a strong believer of sustainable growth, principles of good corporate governance are embedded in the core values of EBL. Winning ICSB National Award for Corporate Governance Excellence for two years on the trot is recognition of our continuous effort to adopt and adapt to international best practices in corporate governance. This reflects on our consistency in value creation. An organization that sticks to high standard of corporate governance is most likely to withstand calamitous events of the market. We have navigated well through the rough waters of low investment and slow growth of the past couple of years because of our flexibility to adapt to changes. We drew our strength from our culture of sound corporate governance.
We create value through product innovation
When it comes to innovating products or offering bespoke services, EBL always has its nose in front.

In a few areas our leadership is undisputed: aviation financing is one such area. With innovative and tailor-made financial solutions, EBL has curved a niche for itself in aviation financing in Bangladesh. Over the past one decade excellent track record, special products, and the ability to innovate and keep pace with the fast changing world have made EBL the undisputable market leader in aircraft financing in the country. From financing Boeing purchase for national flag carrier to financing private sector airlines to helicopter import, EBL has made its mark in almost all areas of aviation industry.

Our strong footprint in aviation owes much to our deep understanding of the industry and product range, which includes working capital finance, pre-delivery payment financing, syndicated long term commercial loan, syndicated project finance, structured LC and trade finance for aircraft/helicopter import.

For merchants we have just introduced the most reliable and robust payment gateway of the country called EBL Skypay. This gateway is being backed by MasterCard Payment Gateway Services (MPGS) providing multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. Advanced technology from MPGS enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels with the security and confidence of tools tailored to meet exacting and expanding business needs.

We believe that EBL is not just about meeting customers banking needs, it is a way of life. We would like to impact our customers' lives by adding zest and spice. The Farzana Shakil Makeover Saloon at Gulshan North Branch priority center is a testimony how we care about our women customers. We want them to glam up while we take care of their banking requirements.
A Cut Above the Rest
In corporate banking, EBL is regarded as a leader in Bangladesh. With innovative and customized solutions and services, our corporate division emerged as a single point solution provider for customers including project financing, working capital, trade, supply chain, cash management solutions, payroll, syndication, merger, acquisition, and advisory service.

EBL is a pioneer among the local banks to develop Offshore Banking Unit and product offerings including Bill Discounting/Financing, bilateral and syndicated term loan, and other products for export processing zone customers and local manufacturers.

EBL has been closely working with multilaterals such as IFC, DEG, ADB, FMO, Proparco, CDC, Norfund to develop products and build up the largest OBU Asset book among the local banks.

EBL trade service department and service delivery department are regarded among the best in the market for our commitment to quality delivery and trade service operation. Our ISO 9001:2008 certifications for trade service and service delivery departments are a testimony to the international best practices that we follow at EBL.

EBL creates value through innovation. Our innovative solutions for working capital finance to importers and counter party exporters including offshore bill financing has won us IFC global award for Best Partner for Working Capital Systemic Solutions this year.
Creating Value through Innovation
We believe in value creation for our customers and only through continuous innovation of products and services can we meet the contemporary banking and lifestyle needs of our customers. Our innovations in service and product proposition over the years have struck the right cord in customer needs. Here is a list of our major initiatives in the product and service propositions.
EBL Sky Lounge
For the priority customers of the bank, EBL has set up Sky Lounge at Hazrat Shahjalal International Airport, a 3000 sq-ft sprawl of luxury enriched with state-of-the-art amenities where comfort is redefined and rewritten.
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