Eastern Bank PLC (EBL) has entered into a strategic partnership with Aleph Group, the authorized commercial partner of leading global digital platforms including Google and TikTok in Bangladesh. This collaboration aims to harness global expertise, innovative technologies, and industry best practices to strengthen EBL’s digital advertising capabilities.

This partnership marks a significant milestone in EBL’s journey toward digital transformation, reinforcing its commitment to innovation and customer engagement through cutting‑edge advertising solutions.

The agreement was signed on July 13, 2026 at EBL’s Head Office in Gulshan, Dhaka. M. Khorshed Anowar, Deputy Managing Director & Head of Retail & SME Banking, represented EBL, while Md. Ehsanul Hoque, Country Director, Bangladesh & Sri Lanka, represented Aleph Group.

The signing ceremony was also attended by Ziaul Karim, Head of Brand, Marketing & Communications, EBL; Syed Ahasanur Karim Antor, Head of Digital Marketing, EBL; Ahsanur Rahman, Partner Director, Bangladesh & Sri Lanka, Aleph; Syed Mahmud Shafayat Reza, Senior Client Solution Manager, Aleph; and Md. Aaqib Ahsan, Associate Manager, Digital Marketing, EBL.